The WhatsApp
Business API.
The official way to run WhatsApp for business at scale — chatbots, broadcasts, and a full support team on one verified number. BizzBuzz gets you on the WhatsApp Cloud API in a day and passes Meta's rates through at cost.
What is the WhatsApp
Business API?
It's Meta's programmatic channel for WhatsApp — often called the WhatsApp Cloud API. Unlike the free WhatsApp Business app, the API has no interface of its own. You connect it to a platform like BizzBuzz, which becomes the place your team, your automations, and your chatbot all work the same number.
That unlocks higher message throughput, multi-agent access, a green verified badge, and the ability to send template messages to large opted-in audiences.
WhatsApp Business app
- removeOne phone, one user
- removeManual replies
- removeSmall message volume
- removeNo automation or chatbot
WhatsApp Business API
- checkWhole team on one number
- checkChatbot + AI agent + automations
- checkHigh-throughput broadcasts
- checkGreen verified tick, quality tiers
How to get the
WhatsApp API access.
Four steps, one platform. No Meta developer console, no engineering time.
Connect Business Manager
Sign in to BizzBuzz and link your Facebook Business Manager. No Meta developer account or code required.
Add your number
Bring a new number or migrate an existing one. BizzBuzz provisions it on the WhatsApp Cloud API and sets up webhooks and token rotation.
Verify your business
Complete Meta's business verification from inside BizzBuzz. We guide you through documents and the display-name review.
Go live
Submit message templates, build flows, and start messaging. Most businesses are sending within a day of connecting.
What you can build on it.
Chatbots & AI agent
Automate the routine with visual flows and an AI support agent that answers from your knowledge base. Full details on the WhatsApp chatbot page.
Bulk broadcasts
Send approved templates to opted-in segments at scale, with automatic rate limiting and delivery tracking.
Shared team inbox
Route conversations to agents with assignment rules, canned responses, and full history on every contact.
Template management
Create, submit, and track Meta template approvals from one screen — marketing, utility, and authentication categories.
WhatsApp Flows & payments
Native in-chat forms for bookings, lead capture, and catalogs, plus Razorpay payment links with settlement tracking.
Official & compliant
100% Meta Cloud API — no grey routes. Your number keeps its verified status and quality rating.
WhatsApp Business API pricing.
Your bill has two parts: the BizzBuzz platform fee, and Meta's messaging charges. BizzBuzz passes Meta's rates through at cost with zero markup and itemises every conversation in your dashboard. Meta prices messages by category and by country — see BizzBuzz plans for the platform fee and Meta's WhatsApp pricing page for current India rates.
| Conversation category | Used for | Billing |
|---|---|---|
| Marketing | Promotions, offers, re-engagement | Business-initiated |
| Utility | Order updates, alerts, reminders | Business-initiated |
| Authentication | OTPs and login codes | Business-initiated |
| Service | Replies to customer questions | Customer-initiated · free tier |
Meta updates WhatsApp rates periodically and moved to per-message pricing for most categories. BizzBuzz always bills the current rate with no margin.
WhatsApp Business API questions.
What is the WhatsApp Business API?add
The WhatsApp Business API (now the WhatsApp Cloud API from Meta) lets businesses send and receive WhatsApp messages programmatically at scale — automated notifications, chatbots, broadcasts, and multi-agent support on a single verified number. It has no chat interface of its own; you use it through a platform like BizzBuzz.
How is the WhatsApp Business API different from the WhatsApp Business app?add
The free WhatsApp Business app is a phone app for one person handling a modest volume of chats. The Business API has no app — it connects your number to software so a whole team, plus automations and a chatbot, can work the same number, with higher throughput and a green verified tick.
How do I get the WhatsApp Business API?add
Through a provider. With BizzBuzz you sign in, connect your Facebook Business Manager, add the phone number you want to use, complete Meta's business verification, and you're live — usually within a day. BizzBuzz handles the Cloud API hosting, webhooks, and template submissions.
How much does the WhatsApp Business API cost in India?add
You pay the BizzBuzz platform fee plus Meta's per-message rates for India, which depend on the conversation category (marketing, utility, authentication, service). BizzBuzz bills Meta's charges through at cost with no markup and shows every line item in your dashboard. See Meta's current pricing for exact India rates.
Is the WhatsApp Business API free?add
The API access itself has no license fee from Meta, but you pay for messages and for the platform that runs it. Meta offers a free allowance for customer-initiated service conversations. BizzBuzz has a 7-day free trial on every plan so you can set things up before you commit; The trial includes 50 AI support replies; calling, AI writing tools and messaging charges are separate.
Can I send bulk messages with the WhatsApp Business API?add
Yes — you can broadcast approved message templates to opted-in contacts at scale. BizzBuzz handles rate limiting, template approval, delivery tracking, and segmentation so bulk campaigns stay within WhatsApp's Business Policy.
Will my number get banned?add
Not when you use the official Cloud API through a compliant provider. BizzBuzz uses only Meta's official API — no unofficial bridges — so your number stays verified and policy-safe as long as you message opted-in users and respect quality ratings.
Get on the
official API.
Set up the WhatsApp Business API with BizzBuzz today.
7-day free trial · Meta rates at cost · live in a day.
7-day trial · 50 AI support replies · Autopay required · Usage charges separate